See whether AI recommends your business.
When customers ask ChatGPT, Gemini, Perplexity or Claude who to hire, they get two or three names. Kestrel shows you whether yours is one of them, who is named instead, and what to change.
Based on reviews and local reputation, a few agents stand out. is known for strong communication and has dozens of five-star reviews. at is often recommended for first-time buyers.
You might also consider , who specializes in rural properties around Dufferin County.
Search used to give a list. Now it gives an answer.
For twenty years the goal was page one of Google. AI apps skip the page and pick two or three businesses for the customer, and they often don't pick the ones Google ranks highest.
of consumers used ChatGPT or another AI tool to find a local business in 2026, up from 6% a year earlier. BrightLocal, Local Consumer Review Survey
AI answers named an Orangeville-area office with more than 500 Google reviews. It sits in Google Maps' top five. From our own checks.
AI answers named an Ontario real estate team with a 5-star Google rating and 160+ reviews. Great reviews didn't carry over.
A Google search and an AI search work differently.
Google hands the customer a list and lets them choose. An AI app reads around the web, makes the choice for them, and writes it up as one answer.
That changes what it takes to be found. Ranking on page one isn't enough if the AI never mentions you.
| Google search | AI search | |
|---|---|---|
| What you get | Ads, a map and a page of links to ten or more businesses | One written answer that usually names two to five businesses |
| How people ask | A few keywords, like "realtor orangeville" | A full question, the way they'd ask a friend |
| Who chooses | The customer scans the list and picks | The AI picks, and the customer usually goes with it |
| What matters most | Your website, your Google profile, and links to your site | What other websites say about you: review sites, directories, local news, and your own site |
| How steady it is | Fairly steady from day to day | Changes from one ask to the next, and from one app to another |
The free check
We run the same questions your customers ask and send you a short report you can read on your phone, with your numbers and two things you can fix this week.
It works for most local businesses: real estate agents, trades, clinics, cafes, shops and professional services.
We ask like your customers do
Three real questions a customer in your town would ask, put to ChatGPT, Gemini, Perplexity and Claude, three times each in a fresh conversation. That's 36 answers.
We count who gets named
How often you come up, on which apps, and which competitors are named in your place.
We see what the AI read
The websites each app drew on to write its answer, so you can see where you're missing or described differently.
You get your report
Your results next to your competitors' Google ratings, plus two specific fixes. Usually within two business days.
Why Kestrel
A kestrel hovers in one spot over a field and watches for the small movement everyone else misses.
That's the job. AI answers shift from week to week, and most businesses never see them. We keep watch over what the AI apps say about you, every month, and tell you plainly what changed and what to do about it.
After the check
Three ways to keep going. Every plan includes the monthly check, so you can see whether the numbers move.
| What's included | TrackYou watch, we report |
Fix & TrackWe do the work |
GrowPlus fresh reviews |
|---|---|---|---|
| Monthly check across all four AI apps | ✓ | ✓ | ✓ |
| Trend history and who's named instead of you | ✓ | ✓ | ✓ |
| Specific changes you can make yourself | ✓ | ✓ | ✓ |
| We fix your Google profile, website pages and listings in month one | — | ✓ | ✓ |
| Monthly adjustments based on what the check shows | — | ✓ | ✓ |
| Automatic review requests after every closing or job | — | — | ✓ |
We're taking on a small number of founding clients at a reduced rate. Ask about it when we talk.
Nobody can guarantee you a spot in an AI answer.
Not us, and not anyone else selling this. The AI apps decide for themselves and change how they work without notice. What we can do is fix the things they rely on, ask the same questions the same way every month, and show you honestly whether it's working.
Questions people ask first
Isn't this just SEO?
It overlaps. A good Google profile, real reviews and a clear website help with both. The difference is what gets measured. SEO tracks where you rank on a page of results. Kestrel tracks whether the AI names you when it gives one answer, and which websites it trusted to decide.
Can't I just ask ChatGPT myself?
You can, and it's worth doing. But the AI apps remember what you've told them and tailor answers to you, so what you see isn't what a stranger sees. One ask also isn't reliable, because the answer changes. We ask each question several times in clean sessions across four apps and keep the history, so you see a trend instead of a guess.
Who is this for?
Local businesses whose customers pick from a short list: real estate agents and teams, trades, clinics, cafes, professional services. We started with real estate agents in Dufferin and Wellington counties, and the check works for most local businesses.
Is the check really free?
Yes. You get the report, and we'll walk you through it if you'd like. There's no obligation.
How long until something changes?
Some fixes show up within weeks, especially on apps that search the web live, like Perplexity. Others take a few months to work through. That's why we track monthly rather than judging it on one week.
Who's behind Kestrel?
Dave Raney, in Orangeville, Ontario. Kestrel is a service of Rooted Works Co., which builds automation for small businesses. The checking system that runs Kestrel's reports is one we built ourselves.
Find out what the AI says about you.
Tell us your business name and town. We'll run all 36 answers and email you the report, usually within two business days.
Rather email?
info@askkestrel.ca
Orangeville, Ontario. Serving businesses across Ontario.